Strategy: Leverage B2C consumer engagement metrics from an automotive website to create a marketing B2B opportunity for Experian promote additional products and services to dealerships, lenders, and more.

Background

During the early part of the 2020 selling season, automotive dealerships saw nearly a 70% decline in YoY sales. Dealers didn’t have the metrics or tools to understand the opportunities that may still exist in their targeted regions.

Opportunity

Leverage B2C consumer engagement metrics from an automotive website to create a marketing B2B opportunity for Experian to engage with dealerships, lenders, and more to promote additional products and services.

The Outcome

A dedicated marketing landing page educating dealers on the status of the marketplace (updated weekly) as the pandemic evolves over time. Dealers can then engage with Experian Automotive directly to learn more about Experian products and services.